By visiting our website, www.alwaysandforeverbrides.co.uk, you accept and consent to the storage of data as described in this policy.
Personal Data means any information capable of identifying an individual. It does not include anonymised data.
Some of the services on our website and other communications may require us to request or collect personal data from you. To comply with the General Data Protection Regulation (GDPR), we have a responsibility to ensure that any information you do submit will be stored in a secure manner and not be passed on to third parties. We may process the following personal data about you:-
Communication Data – that includes any communication that you send to us whether that be through the contact form on our website, through email, text, social media messaging, social media posting or any other communication that you send us. We process this data for the purposes of communicating with you, for record keeping and for the establishment, pursuance or defence of legal claims. Our lawful ground for this processing is our legitimate interests which in this case are to reply to communications sent to us, to keep records and to establish, pursue or defend legal claims.
Customer Data – that includes data relating to any purchases of services/good such as your name, title, billing address, delivery address, email address, phone number, contact details and purchase details. We process this data to supply the goods and/or services you have purchased and to keep records of such transactions. Our lawful ground for this processing is the performance of a contract between you and us and/or taking steps at your request to enter into such a contract.
User Data – that includes data about how you use our website and any online services together with any data that you post for publication on our website or through other online services. We process this data to operate our website and ensure relevant content is provided to you, to ensure the security of our website, to maintain back-ups of our website and/or databases and to enable publication and administration of our website, other online services and business. Our lawful ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website and our business.
Marketing Data – that includes data about your preferences in receiving marketing from us and your communication preferences. We process this data to deliver relevant website content and advertisements to you and measure or understand the effectiveness of this advertising. Our lawful ground for this processing is our legitimate interests which in this case are to study how customers use our products/services, to develop them, to grow our business and to decide our marketing strategy.
Security Data – this is data recorded when you sign in as a visitor at our boutique. We process this data for health and safety requirement and staff and visitor security. Our lawful ground for processing this is legitimate interests which enables us to protect our premises, staff and visitors as well as being able to assist the authorities and for insurance purposes.
The information we collect from you when you visit our website may include technical (non-personal) data, such as the IP address used to connect your computer to the internet, your login information (trade stockists only), browser type and version, time zone settings, browser plug-in types and version, operating system and platform, length of visit to pages on our website, page views and navigation paths, details about the number of times you use our website and other technology on the devices you use to access our website. The source of this data is from our analytics tracking system. We process this data to analyse your use of our website and other online services, to administer and protect our business and website, to deliver relevant website content and advertisements to you and to understand the effectiveness of our advertising. Our lawful ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website and our business and to grow our business and to decide our marketing strategy.
Analysis of this information is used to monitor website usage and may be used to measure user paths, web traffic (total number of users of our page), and duration of time spent to assess overall popularity.
We may receive data from third parties such as analytics providers such as Google based outside the EU, advertising networks such as Facebook based outside the EU, such as search information providers such as Google based outside the EU, providers of technical, payment and delivery services, such as data brokers or aggregators.
We may also receive data from publicly availably sources such as Companies House and the Electoral Register based inside the EU.
We may use Customer Data, User Data, Technical Data and Marketing Data to deliver relevant website content and advertisements to you (including Facebook adverts or other display advertisements) and to measure or understand the effectiveness of the advertising we serve you. Our lawful ground for this processing is legitimate interests which is to grow our business. We may also use such data to send other marketing communications to you. Our lawful ground for this processing is either consent or legitimate interests (namely to grow our business).
Except as stated already, Always and Forever Bridal Boutique, will make no attempt to identify individual users. You should be aware, however, that access to web pages will generally create log entries in the systems of your ISP or network service provider. These entities may be in a position to identify the client computer equipment used to access a page. Such monitoring would be done by the provider of network services and is beyond the responsibility or control of Always and Forever Bridal Boutique Ltd.
We will make no attempt to track or identify individual users, except where there is a reasonable suspicion that unauthorised access to systems is being attempted. As a condition of use of this site, all users have given permission for Always and Forever Bridal Boutique Ltd to use its access logs to attempt to track users who are reasonably suspected of gaining, or attempting to gain, unauthorised access.
All technical data collected is kept secure and no access to raw log files is given to any third party.
To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout.
When you use our contact form to get in touch with us, the information collected is used soley for the purpose of replying to your query and is anonymised in the format “Name” <>. The information you consent to provide is not stored but logged as an enquiry. These logs are cleared automatically every 90 days and never used for mailing or marketing purposes, nor passed on to third parties. If you would prefer for these details to be cleared immediately, this can be done manually at any time upon request by contacting us directly using the details listed below.
When you contact us directly via telephone or email, we collect data only so that we can correspond with you. We will only correspond with you regarding your original enquiry. Your data is only used for the original purpose, or a reasonably compatible purpose if necessary and never added to any mailing or marketing lists unless your enquiry results in a contract between us, in which case our lawful ground for this processing is the performance of a contract between you and us and/or taking steps at your request to enter into such a contract.
In case we need to use your details for an unrelated new purpose we will let you know and explain the legal grounds for processing. We may process your personal data without your knowledge or consent where this is required or permitted by law. We do not carry out automated decision making or any type of automated profiling.
We do not collect any Sensitive Data. Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data.
Users contacting this website and/or its owners through other communications do so at their own discretion and provide any such personal details requested at their own risk. Your personal information is kept private and stored securely until a time it is no longer required or has no use. Every effort has been made to ensure a safe and secure form to email submission process and other communications but advise users using such form to email processes or other communications that they do so at their own risk.
Links To Other Websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
We have put in place security measures to prevent your personal data from being accidentally lost, used, altered, disclosed, or accessed without authorisation. We also allow access to your personal data only to those employees and partners who have a business need to know such data. They will only process your personal data on our instructions and they must keep it confidential. We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach if we are legally required to.
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. When deciding what the correct time is to keep the data for we look at its amount, nature and sensitivity, potential risk of harm from unauthorised use or disclosure, the processing purposes, if these can be achieved by other means and legal requirements.
For tax purposes the law requires us to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they stop being customers. In some circumstances we may anonymise your personal data for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
Your Legal Rights
Under data protection laws you have rights in relation to your personal data that include the right to request access, correction, erasure, restriction, transfer, to object to processing, to portability of data and (where the lawful ground of processing is consent) to withdraw consent.
You can see more about these rights at: https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/ If you wish to exercise any of the rights set out above, please email us at DPO@theperfectbridalcompany.com.
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive or refuse to comply with your request in these circumstances. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you. If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We should be grateful if you would contact us first if you do have a complaint so that we can try to resolve it for you.
Our Contact Details
call 02392 258028
Last reviewed 23/05/2018